About Amazon Web Services (AWS)

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS’s vision is to help Australia be global leaders in the technology and services economy.

Partnership objectives

Women only represent ~28% of those working in technology in Australia (2). Yet, there has never been a more important time for women to consider a career transition into the industry. Research from AlphaBeta, commissioned by Amazon Web Services (AWS), shows Australia will require an additional 6.5 million newly-skilled and reskilled digital workers by 2025 to meet future demand for technology skills. That’s 79% more digitally-skilled workers than we have today (3)

Encouraging women from non-tech backgrounds to consider a career in tech and provide pathways to entry will help to address this challenge. For AWS, encouraging women to consider a career in technology expands the potential candidate pool and makes it easier to increase female representation in their workforce.

The solution

To address this, TDC Global and Amazon Web Services came together to co-create SheDares, a free, online learning experience designed to equip women to transition into the tech industry. This self-paced program features four modules focused on expanding participants’ perspectives to the job opportunities that exist in the tech industry, aligning their current skill set with roles in tech, overcoming personal and systemic barriers to entry, and connecting them with job and further skill development opportunities.

  • The company: Amazon Web Services (AWS)
  • Service: Employer Branding
TDC Global brought our vision to life and worked consistently to maximise its success. It has been an incredible partnership and we are so appreciative of the tremendous work that they have consistently put in. Every team member has supported our mission with so much enthusiasm and it’s been a true pleasure to work with them. We are very proud of the impact that we have been able to achieve through SheDares and the number of women that we have reached and inspired to consider a career in technology, and provide them with pathways to entry. We look forward to continuing to drive impact together in the future.

Melanie Botha, Head of Training & Certification, AWS

The results

  • 25,000

    enrolments from around the world in the first 12 months

  • 10

    new hires made by AWS through the initiative

  • 63

    collaborators joined our mission from across Australia, New Zealand, India and Singapore

  • 24+ million

    reach across 34+ PR features

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